Marketing to the Family Firm: A New Consideration for Business-to-Business Marketers

Author: File Karen Maru   Mack Judith L   Prince Russ Alan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.9, Iss.3, 1994-03, pp. : 64-72

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Abstract