An examination of the role of marketing culture in service quality

ISSN： 0959-6119

Source： International Journal of Contemporary Hospitality Management, Vol.9, Iss.1, 1997-01, pp. : 13-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Productivity, quality and relationship marketing in service operations

By Gummesson Evert

International Journal of Contemporary Hospitality Management, Vol. 10, Iss. 1, 1998-01 ,pp. : 4-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm

By Gummesson Evert

International Journal of Contemporary Hospitality Management, Vol. 26, Iss. 5, 2014-07 ,pp. : 656-662

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Quality signals in wine marketing: the role of exhibition awards

By Orth U.R. Krska P.

The International Food and Agribusiness Management Review, Vol. 4, Iss. 4, 2001-01 ,pp. : 385-397

Elsevier

Access to resources Recommend Favorite

Marketing education: A review of service quality perceptions among international students

By Russell Marilyn

International Journal of Contemporary Hospitality Management, Vol. 17, Iss. 1, 2005-01 ,pp. : 65-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The role of benchmarking in achieving continuous service quality

By Yasin Mahmoud M Zimmerer Thomas W

International Journal of Contemporary Hospitality Management, Vol. 7, Iss. 4, 1995-04 ,pp. : 27-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite