The effects of alternative price promotional methods on consumers' product evaluations and purchase intentions

Author: Munger Jeanne Lauren   Grewal Dhruv  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.10, Iss.3, 2001-06, pp. : 185-197

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract