Commercializing intellectual property: a university-industry alliance for new product development

Author： Logar Cyril M   Ponzurick Thomas G   Spears John R   France Karen Russo  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.10, Iss.4, 2001-08, pp. : 206-217

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