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Emerald Group Publishing Ltd

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Consumers' perception of odd-ending prices with the introduction of the Euro

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Numerical encoding and odd-ending prices: The effect of a contrast in discount perception

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Odd pricing effects: an examination using adaptation-level theory

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The Price Is Right...or is it? Demographic and category effects on consumer price knowledge

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Journal of Product and Brand Management, Vol. 7, Iss. 3, 1998-03 ,pp. : 254-266

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