Linking Web-based segmentation to pricing tactics

Author： Iyer Gopalkrishnan R   Miyazaki Anthony D   Grewal Dhruv   Giordano Maria  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.11, Iss.5, 2002-09, pp. : 288-302

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