Author: Katsanis Lea Prevel Pitta Dennis
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.15, Iss.4, 2006-06, pp. : 250-254
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract