Format effects in volume discounts to consumers

Author： Parguel Béatrice   Pechpeyrou Pauline De   Sabri-Zaaraoui Ouidade   Desmet Pierre  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.16, Iss.5, 2007-08, pp. : 348-357

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