Measuring the brand category through semantic differentiation

Author: Abbott Marcus   Shackleton John P.   Holland Ray  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.17, Iss.4, 2008-07, pp. : 223-234

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract