Brand leadership and product innovation as firm strategies in global food markets

Author： Gehlhar Mark J.   Regmi Anita   Stefanou Spiro E.   Zoumas Barry L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.18, Iss.2, 2009-04, pp. : 115-126

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