The ultimate in new product design: molding the product concept to user learning needs

Author: Swan Hobart   Pitta Dennis  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.19, Iss.4, 2010-01, pp. : 286-294

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract