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Author: Raithel Sascha Wilczynski Petra Schloderer Matthias P. Schwaiger Manfred
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.19, Iss.6, 2010-09, pp. : 389-400
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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