The product development process: three misconceptions which can derail even the "best-laid" plans

Author： Gordon Geoffrey L   Ayers Douglas J   Hanna Nessim   Ridnour Rick E  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.4, Iss.1, 1995-01, pp. : 7-17

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