National brand responses to brand imitation: retailers versus other manufacturers

Author： Collins-Dodd Colleen   Zaichkowsky Judith Lynne  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.8, Iss.2, 1999-02, pp. : 96-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationships of retail brand manufacturers with retailers

By Oubiña Javier   Rubio Natalia   Jesús Yagüe María  

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 2, 2006-05 ,pp. : 257-275

Routledge Ltd

Access to resources Recommend Favorite

Manufacturers' brand advertising and how it influences manufacturers' and retailers' margins

By Steiner Robert L.  

Journal of Marketing Communications, Vol. 7, Iss. 1, 2001-03 ,pp. : 35-46

Routledge Ltd

Access to resources Recommend Favorite

Brand versus Brand

By Kumar Nirmalya  

International Commerce Review, Vol. 7, Iss. 1, 2007-03 ,pp. : 46-53

Springer Publishing Company

Access to resources Recommend Favorite

Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands

By Verhoef Peter C   Nijssen Edwin J   Sloot Laurens M  

European Journal of Marketing, Vol. 36, Iss. 11-12, 2002-11 ,pp. : 1309-1326

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

National versus store brand effects on consumer evaluation of a garment

By d'Astous Alain   Saint-Louis Odile  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 3, 2005-09 ,pp. : 306-317

Emerald Group Publishing Ltd

Access to resources Recommend Favorite