The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective

Author: Lee Jumin   Park Do-Hyung   Han Ingoo  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.21, Iss.2, 2011-01, pp. : 187-206

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Abstract