Effects of virtual-experience combinations on consumer-related "sense of virtual community"

Author: Keng Ching-Jui   Ting Hui-Ying   Chen Ya-Ting  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.21, Iss.4, 2011-01, pp. : 408-434

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Abstract