The surprising rise and fall of Coors Light in Puerto Rico

Author: Allio David J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1087-8572

Source: Strategy and Leadership, Vol.35, Iss.2, 2007-03, pp. : 11-21

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract