Author： Carrigan Marylyn
Publisher： Emerald Group Publishing Ltd
ISSN： 1355-2538
Source： Journal of Marketing Practice: Applied Marketing Science, Vol.4, Iss.2, 1998-02, pp. : 43-56
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Segmenting the online consumer market
By Aljukhadar Muhammad Senecal Sylvain
Marketing Intelligence & Planning, Vol. 29, Iss. 4, 2011-06 ,pp. :
Access to resources
Recommend
Fads: segmenting the fad-buyer market
Journal of Consumer Marketing, Vol. 20, Iss. 3, 2003-05 ,pp. :
Segmenting the energy market: problems and successes
Marketing Intelligence & Planning, Vol. 29, Iss. 6, 2011-09 ,pp. :