How positive and negative frames influence the decisions of persons in the United States and Australia

Author: Levin Irwin P   Gaeth Gary J   Evangelista Felicitas   Albaum Gerald   Schreiber Judy  

Publisher: Emerald Group Publishing Ltd

ISSN: 1355-5855

Source: Asia Pacific Journal of Marketing and Logistics, Vol.13, Iss.2, 2001-02, pp. : 64-71

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Abstract