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Marketing Intelligence & Planning, Vol. 25, Iss. 6, 2007-09 ,pp. : 544-562

Emerald Group Publishing Ltd

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European Journal of Marketing, Vol. 44, Iss. 9-10, 2010-01 ,pp. : 1260-1285

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Trust me, I'm manager and coach: Encouraging employees to consider and discover

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"I'm here to help": How companies' microblog responses to consumer problems influence brand perceptions

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The Philosophy of Branding

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