Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-12 ,pp. : 216-222

Emerald Group Publishing Ltd

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Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-01 ,pp. : 216-222

Emerald Group Publishing Ltd

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Brands and brand equity: definition and management

By Wood Lisa  

Management Decision, Vol. 38, Iss. 9, 2000-11 ,pp. : 662-669

Emerald Group Publishing Ltd

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Brand Equity and Shareholder Value

By Pahud de Mortanges C.   van Riel A.  

European Management Journal, Vol. 21, Iss. 4, 2003-08 ,pp. : 521-527

Elsevier

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The role of company image as brand equity

By Ross-Wooldridge Barbara   Brown Mark P   Minsky Barbara D  

Corporate Communications: An International Journal, Vol. 9, Iss. 2, 2004-02 ,pp. : 159-167

Emerald Group Publishing Ltd

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