Knowledge-enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]

Author: Gebert Henning   Geib Malte   Kolbe Lutz   Brenner Walter  

Publisher: Emerald Group Publishing Ltd

ISSN: 1367-3270

Source: Journal of Knowledge Management, Vol.7, Iss.5, 2003-05, pp. : 107-123

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Abstract