Measuring cultural values – the case of residents' attitudes to the Saltaire Festival

Author: Wood Emma   Thomas Rhodri  

Publisher: IP Publishing Ltd

ISSN: 1354-8166

Source: Tourism Economics, Vol.12, Iss.1, 2006-03, pp. : 137-145

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Abstract

This research note discusses the findings and methodological issues arising from a cultural values survey of residents, particularly in relation to civic pride. In addition to offering insights to the particular case – the Saltaire Festival in the north of England – it provides an approach that might be used elsewhere.