Valuing growth strategy management by hotel chains based on the real options approach

Author: Cunill Onofre Martorell   Forteza Carles Mulet   Miralles Micaela Rosselló  

Publisher: IP Publishing Ltd

ISSN: 1354-8166

Source: Tourism Economics, Vol.14, Iss.3, 2008-09, pp. : 511-526

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Abstract