Marketing through frequent flyer programmes: the example of China Airlines

Author: Liu Abby   Wall Geoffrey   Westlake John  

Publisher: IP Publishing Ltd

ISSN: 1354-8166

Source: Tourism Economics, Vol.6, Iss.3, 2000-09, pp. : 233-249

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract