R&D Reputation and Corporate Brand Value

Author: Gassmann Oliver   Rumsch Wolf-Christian   Rüetsche Erich   Bader Martin A.  

Publisher: Industrial Research Institute, Inc

ISSN: 0895-6308

Source: Research-Technology Management, Vol.52, Iss.4, 2009-07, pp. : 16-19

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract