Managers@Work: Leveraging Synergies Between R&D and Key Account Management to Drive Value Creation

Author: Wießmeier Georg F. L.   Thoma Axel   Senn Christoph  

Publisher: Industrial Research Institute, Inc

ISSN: 0895-6308

Source: Research-Technology Management, Vol.55, Iss.3, 2012-05, pp. : 15-22

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Abstract