Surviving with paranoia through green and clean marketing in Indian FMCG sector

Author: Bidyarthi H.M. Jha   Dande Mayur A.   Kuchar P.M.   Herode Milind L.   Kasliwal Neelam Y.  

Publisher: Inderscience Publishers

ISSN: 1368-4892

Source: International Journal of Business Performance Management, Vol.14, Iss.4, 2013-09, pp. : 386-395

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Abstract