Managing the positive and negative characteristics of enterprise microblog to attract user to take action through the perspective of behavioural response

Author: Lee Tzong-Ru   Lin Jiun-Hung   Liao Liaw Wan-Chin   Yeh Ting-Hsiao  

Publisher: Inderscience Publishers

ISSN: 1468-4330

Source: International Journal of Management and Enterprise Development, Vol.12, Iss.4-6, 2013-09, pp. : 363-384

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Abstract