Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet

Author： Sharma Poonam   Engle Marcy   Coburn Victor   Smith Anthony  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.8, Iss.4, 2013-09, pp. : 386-394

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing at the bottom of pyramid: market attractiveness and strategic requirements

By Chikweche Tendai  

Marketing Intelligence & Planning, Vol. 31, Iss. 7, 2013-10 ,pp. : 764-787

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Selling to the bottom of the pyramid: The case of Tata Nano

By  

Strategic Direction, Vol. 25, Iss. 6, 2009-04 ,pp. : 10-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using Information Technology Effectively: A Study of Marketing Installations

By Leverick Fiona   Littler Dale   Bruce Margaret   Wilson Dominic  

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 927-962

Routledge Ltd

Access to resources Recommend Favorite

Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers

By Jose Saju   Buchanan F. Robert  

Journal of Consumer Marketing, Vol. 30, Iss. 7, 2013-10 ,pp. : 573-582

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Extending technology for market disruption: a case study

By Notarantonio Elaine M.   Jr Charles J. Quigley  

Journal of Product and Brand Management, Vol. 22, Iss. 4, 2013-07 ,pp. : 309-313

Emerald Group Publishing Ltd

Access to resources Recommend Favorite