Cause-related marketing and strategic agility: an integrated framework for gaining the competitive advantage

Author： Christofi Michael Kaufmann Hans Ruediger Vrontis Demetris Leonidou Erasmia

ISSN： 1746-0573

Source： World Review of Entrepreneurship, Management and Sustainable Development, Vol.9, Iss.4, 2013-09, pp. : 518-542

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