Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey

Author： Berber Aykut   Pekdemir Isil   Rofcanin Yasin   Sen Yasemin  

Publisher： Inderscience Publishers

ISSN： 1751-0252

Source： International Journal of Business Innovation and Research, Vol.7, Iss.6, 2013-09, pp. : 699-716

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