Consumer behaviour, customer satisfaction vis-a-vis brand performance: an empirical study of dairy food supply chain in India

Author： Mishra Pramod Kumar   Shekhar B. Raja  

Publisher： Inderscience Publishers

ISSN： 1753-0806

Source： International Journal of Indian Culture and Business Management, Vol.7, Iss.3, 2013-09, pp. : 399-412

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