Place marketing of hot spring regions: a market segmentation based on Chinese tourists' perceptions of healthfulness of places

Author: Chang Lizone   Beise-Zee Rian  

Publisher: Inderscience Publishers

ISSN: 1757-5567

Source: International Journal of Leisure and Tourism Marketing, Vol.3, Iss.4, 2013-10, pp. : 364-377

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Abstract