The Importance of the Indirect Transfer Mechanism for Consumer Willingness to Pay for Fair Trade Products—Evidence from a Natural Field Experiment

Author: Koppel Hannes   Schulze Günther  

Publisher: Springer Publishing Company

ISSN: 0168-7034

Source: Journal of Consumer Policy, Vol.36, Iss.4, 2013-12, pp. : 369-387

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Abstract