Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Author： Muñoz-Leiva Francisco   Sánchez-Fernández Juan   Montoro-Ríos Francisco   Ibáñez-Zapata José  

Publisher： Springer Publishing Company

ISSN： 0033-5177

Source： Quality and Quantity, Vol.44, Iss.5, 2010-08, pp. : 1037-1052

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