A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies

Author: Wu Hsin-Hung   Tang Yung-Tai   Shyu Jyh-Wei  

Publisher: Springer Publishing Company

ISSN: 0033-5177

Source: Quality and Quantity, Vol.44, Iss.6, 2010-10, pp. : 1207-1218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract