Book reviews: P.E. Rossi, G. M. Allenby and R. McCulloch Bayesian Statistics and Marketing Wiley ,2006, 69,90 (E, ISBN978-0-400-86367-1

Author: Polasek Wolfgang   Urfer W.   Golam Kibria B.  

Publisher: Springer Publishing Company

ISSN: 0932-5026

Source: Statistical Papers, Vol.48, Iss.3, 2007-09, pp. : 535-538

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