Mining Customer Value: From Association Rules to Direct Marketing

Author: Wong Ke   Zhou Senqiang   Yang Qiang   Yeung Jack  

Publisher: Springer Publishing Company

ISSN: 1384-5810

Source: Data Mining and Knowledge Discovery, Vol.11, Iss.1, 2005-07, pp. : 57-79

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract