A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category

Author: Song Inseong   Chintagunta Pradeep K.  

Publisher: Springer Publishing Company

ISSN: 1570-7156

Source: Quantitative Marketing and Economics, Vol.1, Iss.4, 2003-12, pp. : 371-407

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Abstract