Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior

Author: Balachander Subramanian   Ghosh Bikram  

Publisher: Springer Publishing Company

ISSN: 1570-7156

Source: Quantitative Marketing and Economics, Vol.11, Iss.4, 2013-12, pp. : 437-458

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Abstract