Similarity-Based Spatial Methods to Estimate Shelf Space Elasticities

Author: van Dijk Albert   van Heerde Harald J.   Leeflang Peter S.H.   Wittink Dick R.  

Publisher: Springer Publishing Company

ISSN: 1570-7156

Source: Quantitative Marketing and Economics, Vol.2, Iss.3, 2004-09, pp. : 257-277

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Abstract