Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

Author: Giraud-Héraud Éric   Rouached Lamia   Soler Louis-Georges  

Publisher: Springer Publishing Company

ISSN: 1570-7156

Source: Quantitative Marketing and Economics, Vol.4, Iss.1, 2006-03, pp. : 31-55

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Abstract