An examination of the relative effects of source expertise, trustworthiness, and likability

Author： Bradley S. O'Hara   Richard G. Netemeyer   Scot Burton  

Publisher： Scientific Journal Publishers

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.19, Iss.4, 1991-11, pp. : 305-314

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