The effects of mortality salience on personally-relevant persuasive appeals

Author： Sheldon Soloman   Jeff Greenberg   Tom Pyszczynski   Janine Pryzbylinski  

Publisher： Scientific Journal Publishers

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.23, Iss.2, 1995-05, pp. : 177-190

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