What are brands for?

By Dammler Axel   Barlovic Ingo   Clausnitzer Christian  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6, Iss. 2, 2005-01 ,pp. : 11-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Putting brands in their place

By Chenecey Sean Pillot de  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 4, Iss. 2, 2003-03 ,pp. : 47-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The acceptable face of brands in schools

By Watts Liz  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6, Iss. 1, 2005-01 ,pp. : 44-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brands and gaming: are you ready to play?

By Farrand Tom   Nichols David   Rowley Tom   Avery Matt  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 7, Iss. 2, 2006-01 ,pp. : 8-13

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brands for the under-3s: Teletubbies, a case study

By Hind Annette  

Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 4, Iss. 2, 2003-03 ,pp. : 25-34

Emerald Group Publishing Ltd

Access to resources Recommend Favorite