Moderating effects of collectivism on customized communication: a test with tailored and targeted messages

Author: Li Cong   Kalyanaraman Sriram   Du Ying Roselyn  

Publisher: Routledge Ltd

ISSN: 0129-2986

Source: Asian Journal of Communication, Vol.21, Iss.6, 2011-12, pp. : 575-594

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