Modelling negative campaign advertising: evidence from Taiwan

Author: Sullivan Jonathan   Sapir Eliyahu V.  

Publisher: Routledge Ltd

ISSN: 0129-2986

Source: Asian Journal of Communication, Vol.22, Iss.3, 2012-06, pp. : 289-303

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract