The role of corporate culture in relationship marketing

By Iglesias Oriol   Sauquet Alfons   Montaña Jordi  

European Journal of Marketing, Vol. 45, Iss. 4, 2011-04 ,pp. : 631-650

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding organisational culture and the implications for corporate marketing

By Wilson Alan M.  

European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. : 353-367

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fostering corporate entrepreneurship through internal marketing: Implications for change in the public sector

By Zampetakis Leonidas A.   Moustakis Vassilis  

European Journal of Innovation Management, Vol. 10, Iss. 4, 2007-10 ,pp. : 413-433

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organisational perspective

By Powell Shaun M.  

European Journal of Marketing, Vol. 45, Iss. 9-10, 2011-09 ,pp. : 1365-1379

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internal marketing: a qualitative study of culture change in the UK banking sector

By Kelemen Mihaela   Papasolomou Ioanna  

Journal of Marketing Management, Vol. 23, Iss. 7-8, 2007-09 ,pp. : 746-768

Routledge Ltd

Access to resources Recommend Favorite