Investing in People: Internal Marketing and Corporate Culture

Author: Hogg Gillian   Carter Sara   Dunne Anne  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.14, Iss.8, 1998-11, pp. : 879-895

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract