Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order

Author: Nancarrow Clive   Wright Len Tiu   Alakoc Beril  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.15, Iss.6, 1999-07, pp. : 449-462

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Abstract